On February 14th, Hawaiian Island Creations 9HIC) celebrated the grand opening of it’s newest location at The Outlets of Maui in Lahaina. Although the Valentine’s Day weather was pretty sour with strong Kona winds and heavy rain, it turned out to be a sweet start for HIC’s fourteenth location in the islands and third store on Maui.

The day began with a traditional Hawaiian blessing and then the doors were opened to welcome a large crowd of kamaaina and visitors eager to take advantage of some killer surf deals, free giveaways and autographed posters. A bevy of pros were on hand, including Albee Layer, Matt Meola and Kain Daly from Dakine; Joel Centeio, Kai Barger and Logan Bediamol from Hurley; and Gavin Beschen, Imaikalani Devault and Tai Vandyke from Volcom. Ono food was provided to all by Pi Artisan Pizzeria, located just a few doors down in The Outlets of Maui. The rain outside couldn’t put a damper on an otherwise awesome day for HIC customers and employees.

The Outlets of Maui is Hawaii’s only outlet shopping on Maui, and is located on Front Street in the former Lahaina Center, between Papalaua and Wainee Streets. The HIC Surf Outlet will feature discount prices on all the top brands of surf clothing, swimwear and beach gear, like Billabong, Hurley, Quiksilver, Roxy, Volcom, Rip Curl, Dakine, Reef, HIC and more. Drop in and enjoy the ride!

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