Cypress, CALIF. (June 27, 2016) – A new summer motto has emerged: “Keep the Vibe Alive!”—affirmed by Vans’ latest partnership with San Clemente-based non-profit foundation, Positive Vibe Warriors (PVW). Born from the creative minds of Vans Surf team riders, the Gudauskas brothers, the PVW foundation aims to help educate active youth around the world about the benefits of ocean safety awareness. Vans and PVW join forces this fall to nurture a positive impact on global communities by helping them raise funds through hosting local surfing events, swim lessons, ocean awareness programs, lifeguard workshops and many more ocean-friendly activities.
“The ocean is an infinite source of creativity, joy and learning,” insists Dane Gudauskas. “It has been a powerful influence in our lives and we want to inspire the next generation to continue to enjoy the ocean’s power in a positive and safe way.”
The true spirit and ideals of PVW are commemorated in a new collection of Vans footwear, apparel and accessories, available now. With design details that tie back to the PVW aesthetic and custom graphics made by the G-Bros themselves, the charitable collection takes on a cool color palette, mimicking the blue hues of oceans and tidepools encountered on the many adventures of the Positive Vibe Warriors.
The PVW collection highlights exclusive footwear and apparel pieces for men and women, available now. Learn more about the foundation and shop the collection at Vans.com/pvw .