ASL Technology: Durable, Green, High-Performance Built to Last Overlapping skins create a waterproof seal, while natural, flexible materials provide superior impact resistance and long-term durability. No Compromises ASL combines fiberglass-level...
Stuff We Like
Experience the soul of vintage Hawai’i at The Surfjack Hotel & Swim Club. Nestled in the heart of Waikiki, our boutique oasis blends mid-century cool with modern island vibes. Catch...
‘Ohana The ‘Ohana men’s beach sandals by OluKai bring island-inspired comfort to your every step. They feature water-friendly synthetic straps and a quick-dry jersey knit lining that support wet-and-wild beach...
Distant Local Long sleeve Perfect for dawn patrols and cool Hawaiʻi mornings, this North Shore map tee highlights the coastline we call home. Made for those who know where it...
The Papio Explorer Set Be ready for your next underwater journey with a refined adult-fit mask and matching snorkel proven through years of feedback. Coupled with the Explorer snorkel, you’ll...
New inventory of Island Fin Design available at Hi-Tech Kahului.. A flexible set-up currently traveling with North Shore friends and style masters – Keoki Saguibo & Rosie Jaffers. Hand-foiled with...
Stoked to see Lotus and Luna partnering with our friends at HIC. Delightfully lightweight, this playful relaxed pant is comfy and breezy. Perfect for post surf lounging, yoga, or grabbing...
Salt, sun, and sand are non-negotiable. Dry, fried hair doesn’t have to be. Coconut Smuggler’s ocean-friendly formulas keep your hair healthy through endless sessions — without junk that trashes the...
Men’s Drifter Hemp Low Top Rubber Sole Step into laid-back comfort and effortless style with The Drifters. Designed with a breathable natural hemp upper, these eco-friendly shoes are perfect for...