Blue Carbon
Recovered Whale Populations Are Tending The Oceans Once Again
by Kaea Latronic – While surfers spend their time reading the waves and riding the lineup, the ocean’s largest mammals...
Reigning World Champions Return to Their Happy Place Bryan and Ferreira Look to Consolidate Top Spot Earle Leads Wildcard Contingent...
Alongside the return of the Pipe Masters as the season finale, the World Surf League has overhauled the structure of the Championship Tour for 2026, and the changes are worth understanding before the year gets underway. The most notable shift is the elimination of the mid-year cut and the...
The World Surf League has confirmed that the Pipe Masters will once again close out the Championship Tour season and...
Hi-Tech Surf Sports x Tag Aloha
Exclusive pareo
Thoughtfully designed, this limited-edition piece is crafted from a soft lightweight rayon weave—Measuring 67″ x 43″, it offers endless styling...
Hawaiian Island Creations
Z-Glide
Shaper: Steve Morgan 7’2” x 21.25” x 3” This mid-size board is a great compromise between a fun board and a performance shortboard. The Z-Glide offers a moderate rocker to drop in without going over the handlebars, but still has enough surface area to ride in less than optimal conditions....
Salty Crew
Apex Hooded Rashguard
Engineered for long, high-sun sessions, the Salty Crew Apex Hood Surf Rashguard in Recon Camo offers UPF 50+ protection in...
Rainbows Sandals
Limited Edition Men's Double Layer Leather Sandals
Crafted for maximum comfort and durability, Rainbow’s Limited Edition Men’s Double Layer Leather Sandals feature a top sole of soft...
DESIGNED BY SURFERS. WORN BY ATHLETES. Founded in 2009 by professional surfer Jeremy Flores, MOSKOVA creates premium performance underwear inspired by surfing and Brazilian Jiu-Jitsu. Today, Olympic Champion Kauli Vaast carries that same performance-driven spirit as a proud member of the MOSKOVA team. The iconic M2 Boxer, available in premium...
Experience the vibrant, laid-back spirit of Haleiwa at Poke For The People! Serving premium fresh ahi, customizable poke bowls, and...
Over Under
The Explorer Set
Explore underwater safely and comfortably with this stylish, ergonomic swim mask. Featuring a 180° panoramic view, it makes snorkeling, scuba...
Local Motion
Quick-Dry Beach Towel
A beach essential featuring a piece of Local Motion history. Created in collaboration with premium towel brand SLOWTIDE, this quick-dry beach towel features Local Motion’s iconic original logo from 1977—the year Hawaiian surf brand was founded. The bold, full-surface print brings a classic piece with a fresh, modern look. Lightweight,...