Alongside the return of the Pipe Masters as the season finale, the World Surf League has overhauled the structure of...
The World Surf League has confirmed that the Pipe Masters will once again close out the Championship Tour season and...
Hi-Tech Surf Sports x Tag Aloha
Exclusive pareo
Thoughtfully designed, this limited-edition piece is crafted from a soft lightweight rayon weave—Measuring 67″ x 43″, it offers endless styling options such as a post-surf cover-up or lounging on the beach. $49.00 surfmaui.com...
Hawaiian Island Creations
Z-Glide
Shaper: Steve Morgan 7’2” x 21.25” x 3” This mid-size board is a great compromise between a fun board and...
Salty Crew
Apex Hooded Rashguard
Engineered for long, high-sun sessions, the Salty Crew Apex Hood Surf Rashguard in Recon Camo offers UPF 50+ protection in...
Rainbows Sandals
Limited Edition Men's Double Layer Leather Sandals
Crafted for maximum comfort and durability, Rainbow’s Limited Edition Men’s Double Layer Leather Sandals feature a top sole of soft premier nubuck leather with custom color accents. Built with double-layered arch support, a sturdy 1″ strap, and triple-glued construction, they mold to your feet for a custom, lasting fit. rainbowsandals.com...
DESIGNED BY SURFERS. WORN BY ATHLETES. Founded in 2009 by professional surfer Jeremy Flores, MOSKOVA creates premium performance underwear inspired...
Experience the vibrant, laid-back spirit of Haleiwa at Poke For The People! Serving premium fresh ahi, customizable poke bowls, and...
Over Under
The Explorer Set
Explore underwater safely and comfortably with this stylish, ergonomic swim mask. Featuring a 180° panoramic view, it makes snorkeling, scuba diving, and swimming effortless and fun. A soft silicone socket and nose piece ensure a dry, leak-proof seal for adults, while the shatter-resistant, anti-fog tempered glass lens provides clear vision...
Local Motion
Quick-Dry Beach Towel
A beach essential featuring a piece of Local Motion history. Created in collaboration with premium towel brand SLOWTIDE, this quick-dry...
Hi-Tech Surf
Donald Takayama - In The Pink
Ultimate high performance noserider! This is definitely the most loved and sought after model in Donalds range. Able to surf...
Photos: @kainoah_photography & @yessahjessah – On August 12, 2026, the surf industry gathered for a day of friendly competition at the Pearl at Kalauao Golf Course to support amateur surfing in Hawaii. The 5th Annual HIC Golf Scramble raised $33,000 for the Hawaii Surfing Association (HSA), exceeding this year’s original...