Surf Trip 101
El Salvador Delivers
By Mike Latronic – If there’s one place redefining what a surf trip should be, it’s El Salvador. With machine-like...
By Kaea Latronic – At just eleven years old Zoee Bradshaw is consistently and rapidly carving out a top spot amongst...
Gabriela Bryan (HAW) and Connor O’Leary (JPN) won the Corona Cero Open J-Bay, Stop No. 10 on the World Surf League (WSL) 2025 Championship Tour (CT). It was all-time Supertubes conditions, with solid four-to-six-foot surf in offshore wind, with the world’s best putting on a high-performance show in front of...
New inventory of Island Fin Design available at Hi-Tech Kahului.. A flexible set-up currently traveling with North Shore friends and...
Stoked to see Lotus and Luna partnering with our friends at HIC. Delightfully lightweight, this playful relaxed pant is comfy and breezy. Perfect for post surf lounging, yoga, or grabbing your groceries. We love the color Lunar Sky. hicsurf.com...
Salt, sun, and sand are non-negotiable. Dry, fried hair doesn’t have to be. Coconut Smuggler’s ocean-friendly formulas keep your hair...
Men’s Drifter Hemp Low Top Rubber Sole Step into laid-back comfort and effortless style with The Drifters. Designed with a...
MELIN AND OLUKAI LAUNCH LIMITED-EDITION COLLABORATION Two fashion leaders in complementary categories—melin, the world’s most premium headwear brand, and OluKai, the Hawaiian-inspired maker of premium, ocean-ready footwear—are proud to announce a collaborative capsule that brings together the best of both brands. Meticulously designed and intentionally crafted, the collection represents a...
WAIKIKI, O‘AHU – June 14 and 15, 2025 — The next generation of Hawaii’s surfers took center stage at Queen’s...
A new Classic is born. The women’s Havaiana Slim Square Logo Pop Up flip flop is the beloved Slim design,...
The Costa King Tide 8 isn’t just built for bigger faces—it’s built for bold adventures. With lightweight yet durable Bio-Resin™ frames, polarized lenses that cut glare on the water, and a secure fit that stays put from sunrise paddle-outs to sunset casts, these shades are your ultimate sidekick for life...