The Greene Waters Group of Bridge Real Estate announced plans this week for a unique hospitality experience at The Endless Summer Resort. Principals Chad Waters and Tyler Greene have partnered with Bruce Brown Films and licensed the rights to the iconic surf movie, The Endless Summer, to launch Surf City Hui, LLC, the ownership entity for the concept resort. The 400 unit resort will be centered around a four-acre surfing wave pool that creates customizable waves using PerfectSwell® technology created by American Wave Machines.
“American Wave Machines has advanced technology to a point where they make consistent waves with an infinite variety,” said Surf City Hui, LLC co-founder Chad Waters. “At The Endless Summer Resort, we will be able to create a surfing experience that removes the fear for beginners and in some cases, exceeds the real thing for expert surfers”
“Our overriding design philosophy was to create surf, the dynamics of the ocean at the beach, not just individual waves. We’ve accomplished that with PerfectSwell®” said Bruce McFarland, Founder and President of American Wave Machines, “The iconic concept put forth by Surf City HUI aligns with our vision for premium surf destinations.”
Surf City Hui, LLC has plans to roll out the concept hotel in other cities worldwide based on the success of the Oahu project.
“The initial feedback from the surfing community has been amazingly positive,” said co-founder Tyler Greene. “As word of the Endless Summer Resort concept has spread, we have had great interest from potential future partners on the mainland.” In addition to hotel rooms, the resort will include unique dining experiences, a spa, approximately 50,000 square feet of surf retail and a world class surfing museum.
“We are thrilled to have been selected as the museum curator at Endless Summer Resort,” said Paul Strauch of The Surfing Heritage & Culture Center. “Located in the birth place of surfing, this museum will honor and celebrate the legacy of surfing in Hawaii and its heritage and place in modern society.”
The resort location has not yet been solidified, but Surf City Hui, LLC is in negotiations and hopes to soon confirm its West Oahu site. The developer is asking for public input on the project by completing a short survey.
“We feel that it is only right that the birthplace of The Endless Summer Resort to be here in Hawaii where surfing began,” said Greene. “West Oahu has the amount of available land required for a project of this magnitude, and we hope that by situating the resort on West Oahu, we can contribute to the economy by creating more local jobs for West Oahu residents and expand tourism’s reach to the community.” Surf City Hui, LLC will be interviewing potential operators and contractors over the next few months. The resort is expected to open by summer of 2017.