HUNTINGTON BEACH, Calif., USA (Sunday, August 3, 2025) – Today, Sawyer Lindblad (USA) and Levi Slawson (USA) won the 2025...
The World Surf League (WSL) released the schedule for the 2026 Championship Tour (CT) and shared the new event formats....
Its all about stoke in sunny Southern California! The newest edition of Freesurf has just hit the stores and just in time for the WSL Lexus US Open of Surfing! Big mahalo to our California men on the ground @chuck_hendsch and @tadcollister for capturing the joy and sharing the stoke...
By Mike Latronic – As a publisher based in Hawai’i I’m no stranger to witnessing the world’s best surfers perform...
Surf Trip 101
El Salvador Delivers
By Mike Latronic – If there’s one place redefining what a surf trip should be, it’s El Salvador. With machine-like...
By Kaea Latronic – At just eleven years old Zoee Bradshaw is consistently and rapidly carving out a top spot amongst her peers and even athletes several years older. Her dedication and fun-loving attitude winks knowingly at a promising future in surfing. From her 10-point ride in 2022 at Coffs Harbor,...
Gabriela Bryan (HAW) and Connor O’Leary (JPN) won the Corona Cero Open J-Bay, Stop No. 10 on the World Surf...
New inventory of Island Fin Design available at Hi-Tech Kahului.. A flexible set-up currently traveling with North Shore friends and style masters – Keoki Saguibo & Rosie Jaffers. Hand-foiled with a little bit of FLEX. – Made in 9.5” and 10.0″ – Matte finish – One screw + plate included...
Stoked to see Lotus and Luna partnering with our friends at HIC. Delightfully lightweight, this playful relaxed pant is comfy...
Salt, sun, and sand are non-negotiable. Dry, fried hair doesn’t have to be. Coconut Smuggler’s ocean-friendly formulas keep your hair...
Men’s Drifter Hemp Low Top Rubber Sole Step into laid-back comfort and effortless style with The Drifters. Designed with a breathable natural hemp upper, these eco-friendly shoes are perfect for everyday wear. The soft, padded collar hugs your ankle for a cozy fit, while the light arch support provides comfort...