This medium weight drop shoulder pullover begs to be worn on chilly dawn patrol checks, but would look right at...
I tried. I tried with all my might to savor and squirrel this away, but alas… gone in one sitting....
Details: • 100% Cotton (Heather colored tees 52% Cotton-48% Polyester) • Rib crew neck • Preshrunk for minimum shrinkage...
Make water sports more accessible and inclusive with the Wetsuit Wrench – the ultimate tool for effortless wetsuit removal. This...
The Baile XL offers a larger fit with the same features and quality as the legendary Baile sunglass. Designed in...
HIC X Aloha Collection The Naupaka Collection is an exclusive collaboration between HIC and Aloha Collection, the popular manufacturer of “splash proof” accessories. The 5-piece collection features a beautiful print by HIC designer Caitlyn Tully, inspired by the ever-present Naupaka growing along Hawaiʻi’s shorelines. The collection includes something for everyone...
The all-new CI Fish is our next-generation fish shape, designed for performance with a thinned-out and tuned-up design. It’s versatile...
Original West Coast Surf Design. Organic Cotton and created with recycled polyester derived from recycled plastics (think water bottles and...
Stoked to see Lotus and Luna partnering with our friends at HIC. Delightfully lightweight, this playful relaxed pant is comfy and breezy. Perfect for post surf lounging, yoga, or grabbing your groceries. We love the color Lunar Sky. hicsurf.com...
ASL Technology: Durable, Green, High-Performance Built to Last Overlapping skins create a waterproof seal, while natural, flexible materials provide superior...
The best HERO camera we’ve ever made — HERO12 Black takes GoPro’s best-in-class image quality to the next level with...
Pelagic Exo-Tech is a great addition to your springtime gear, with 360º 50+ UV protection, hood and an optional face mask. Specifically designed to move with you, repel moisture, and keep you cool and dry, it protects your skin from compounded sun damage during long days on the beach. Featuring...











