Original West Coast Surf Design. Organic Cotton and created with recycled polyester derived from recycled plastics (think water bottles and...
Coconut Smuggler’s Pre and Post Surf Hair Products Embrace your inner beach bum with Coconut Smuggler’s Pre and Post Surf...
Salt, sun, and sand are non-negotiable. Dry, fried hair doesn’t have to be. Coconut Smuggler’s ocean-friendly formulas keep your hair healthy through endless sessions — without junk that trashes the reef. It’s clean, simple, and made for life in (and out of) the water. Oh, and it smells like a...
The Costa King Tide 8 isn’t just built for bigger faces—it’s built for bold adventures. With lightweight yet durable Bio-Resin™...
The No-Name – Sidewalk Surfer Longboard Our take on the classic sidewalk surfer. The No-Name provides a soulful surfy feeling...
The Baile XL offers a larger fit with the same features and quality as the legendary Baile sunglass. Designed in collaboration with World Champion surfer Mick Fanning, the Baile XL is a sleek and functional sunglass for the ages. The 4-Base lenses give a contemporary look while allowing for a...
The best HERO camera we’ve ever made — HERO12 Black takes GoPro’s best-in-class image quality to the next level with...
Waimea Valley Curly Hawaiian Koa Waves Concert Handcrafted Ukulele Handcrafted Unique Ukuleles made with Local Wood from the Heart of...
A new Classic is born. The women’s Havaiana Slim Square Logo Pop Up flip flop is the beloved Slim design, but reinvented. This sandal features a modern square toe along with the iconic havaianas logo in a contrasting color, prominently displayed on the strap. Available in four colors, choose the...
New inventory of Island Fin Design available at Hi-Tech Kahului.. A flexible set-up currently traveling with North Shore friends and...
Details: • 100% Cotton (Heather colored tees 52% Cotton-48% Polyester) • Rib crew neck • Preshrunk for minimum shrinkage...
HIC X Aloha Collection The Naupaka Collection is an exclusive collaboration between HIC and Aloha Collection, the popular manufacturer of “splash proof” accessories. The 5-piece collection features a beautiful print by HIC designer Caitlyn Tully, inspired by the ever-present Naupaka growing along Hawaiʻi’s shorelines. The collection includes something for everyone...