Industry Notes

Roy Gonzalez, the artist, has teamed up with Hoffman Fabrics and High Seas Trading to create the first ever Artist Signature Series aloha shirts and related products. The first in the series is a bold and color...

Vans athlete and surf pioneer, Nathan Fletcher celebrates the unveiling of his Vans signature apparel and footwear capsule live from the North Shore during the 2015 Vans Triple Crown of Surfing. The Vans Triple...

Haleiwa, Hawaii –November 11 2015: Rising Sun Solar and Sunrun, the largest dedicated residential solar company in the United States, announced today the sponsorship of the Vans Triple Crown of Surfing, which i...

Grand Opening Reception Party for Greenroom Hawaiiʼs Newest Haleiwa Location on March 7th, 2015 Greenroom is an international establishment committed to the celebration of Hawaiian surf culture and lifes...

By Lauren Rolland Avid waterman, family man, surfer and fisherman, John Choi is far beyond your typical town surfer. In fact, the ocean athlete wears a pressed shirt with slacks, works on the 23rd floor of a h...